DANIELA PEREZ

Graphic Design Senior Manager

Epoca International LLC

Sept 2024 – Present

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Graphic Design Manager

Epoca International LLC

Dec 2017 – 2024

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• Lead a team of 3 graphic designers, fostering close collaboration with in-house department heads and a factory team in China to ensure cohesive and timely design executions.

• Directed the creative vision and design for packaging across a wide range of kitchen products, including Ecolution, Primula, and high-profile private labels such as Cooking Light, Tasty, Goodful, Country Living, and Paris Hilton Cookware.

• Designed and produced various marketing assets, including packaging, promotional materials, and sales assets such as Planograms, Displays, CDUs, and Banners.

• Managed in-house product photoshoots, overseeing creative direction and performing color correction on digital files to ensure consistency across visual content.

• Juggled multiple design projects simultaneously, leveraging strong timeline management skills and utilizing Smartsheet software to ensure efficiency and deadlines were met.

• Provided Spanish translations for packaging and instruction sheets, ensuring accurate and culturally appropriate messaging.

• Spearheaded the design, organization, and layout of booths, graphics, and displays for the International Home + Housewares Show in Chicago, enhancing brand presence at industry events.

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Senior Graphic Designer

Epoca International, Inc. 

​2014 - 2017

 

• Lead the creative design for packaging across a variety of kitchen product lines, including Ecolution, Primula, Cooking Light, Tasty, and other private labels.

• Design marketing, promotional, and sales materials to support brand initiatives and product launches.

• Oversee in-house product photoshoots and manage multiple projects simultaneously, ensuring effective timeline management and the delivery of high-quality designs.

• Coordinate all Spanish translations for marketing materials, ensuring cultural and linguistic accuracy.

• Manage, organize, and design booth layouts, graphics, and displays for industry events, including the Cookware Shows and the International Home + Housewares Show in Chicago.

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Design & Creative Coordinator

IMUSA USA, Division of Groupe SEB

​2011 - 2014

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• Led creative design efforts for packaging, displays, and production approvals across multiple product lines, including Mirro, IMUSA International for Target, IMUSA Mexico, IMUSA Canada, and GlobalKitchen by IMUSA.

• Designed the packaging for Celebrity Chef Aarón Sánchez's cookware line, contributing to its distinct market presence.

• Directed corporate advertising and marketing initiatives, producing brochures, product catalogs, recipe booklets, and managing photo shoots.

• Oversaw Spanish translations for all marketing materials, ensuring cultural relevance and linguistic accuracy.

• Partnered with the procurement department to approve final supplier production for all orders.

• Developed a strong partnership with the Autism Speaks Foundation of Miami-Dade, creating their logo, invitations, and flyers. Designed fundraising products such as the puzzle piece sauté pan, which generated donations for the foundation.

• Organized and designed event displays, including Step & Repeat banners, Tent Banners, Puzzle Piece Products, and branded T-shirts for company events.

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Art Director

Customer Motivators, LLC

​2007 - 2011

 

• Developed and managed corporate identity and web design for diverse clients, enhancing brand presence across multiple digital and print platforms.

• Created promotional materials, advertising campaigns, and marketing strategies for high-profile clients, including Bank of America, Dr. Pepper, Charter Communications, Tires Plus, Procter & Gamble, SunTrust Bank, Newsday, and Dillard’s.

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Freelance

Various Clients

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• Designed and created graphics for a variety of print materials, including invitations, menus, corporate identity, promotional designs, magazine layouts, banners, stickers, apparel designs, and photography.

• Worked with clients such as The Ritz-Carlton, Aveda, Vacation Village, Neiman Marcus, Nortel, Weston Town Center, Banzai Wellness Magazine, and WonderKids Academy.

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